the NEW
Marketer
Building visibility that outlasts the algorithm.
The future of marketing isn’t louder.
Its Owned
The future of marketing isn’t louder.
It’s owned.
Search is evolving.
AI is reshaping discovery.
Platforms fluctuate.
In the San Francisco Bay Area and beyond, brands are rethinking how demand is built.
Visibility now requires infrastructure — not just output.
That’s the shift.
What I Think About
Authority > Algorithms
AI Search & the Future of Discovery
Demand That Compounds
Metrics That Actually Matter
Burnout Is a Systems Problem
I focus on durable visibility — helping brands in the Bay Area and nationally build authority-driven discoverability that survives algorithm shifts, AI evolution, and market cycles.
You don’t need more content.
You need a position.
Strategic Experience
I’ve led digital visibility strategy across national brands, affiliate launches, and multi-market campaigns — integrating search, social, paid media, and analytics into systems designed to hold.
Based in the San Francisco Bay Area, I work at the intersection of:
The Work
Search & Discoverability
Authority-first search strategies aligned with evolving AI behavior and modern SEO.
Demand Infrastructure
Integrated ecosystems across content, paid media, and owned channels that compound over time.
Performance Strategy
Measurement frameworks and marketing leadership built around clarity, sustainability, and long-term growth.
Strategy is easy when you understand systems.
Strategy is easier when you understand systems.
I began in law — trained to think structurally and anticipate consequences three moves ahead.
That foundation evolved into marketing leadership across search, paid media, analytics, and demand strategy.
Here’s what most companies miss:
Marketing isn’t a content problem.
It’s a durability problem.
If your demand depends entirely on platforms, you don’t own it.
I build authority-driven visibility systems for brands in the Bay Area and beyond — designed to last through platform shifts and AI disruption.
Because growth shouldn’t collapse when distribution changes.
Trusted By Industry Leaders
The Buzz Brief
Notes on authority, AI search, and modern marketing strategy — from the San Francisco Bay Area.
Thoughtful insights on discoverability, SEO, and building marketing that lasts.
