the NEW
Marketer
For brands building beyond the algorithm.
The future of marketing isn’t louder.
Its Owned
Search is evolving.
AI is reshaping discovery.
Platforms fluctuate.
Visibility now requires infrastructure — not just output.
That’s the shift.
What I Think About
Authority > Algorithms
AI Search & the Future of Discovery
Demand That Compounds
Metrics That Actually Matter
Burnout Is a Systems Problem
I think about what makes brands durable — and how to build visibility around that core so it survives algorithm shifts, AI evolution, and whatever comes next.
Strategic Experience
’ve led visibility strategy across national brands, affiliate launches, and multi-market campaigns — integrating search, social, paid media, and analytics into systems designed to hold.
The Work
Search & Discoverability
Authority-first strategies that adapt to AI-driven search and ensure brands are found for what actually matters.
Demand Infrastructure
Ecosystems across content, paid, and owned channels that compound over time — instead of collapsing when platforms shift.
Performance & Leadership
Measurement frameworks and team alignment built around clarity, sustainability, and long-term growth.
Strategy is easy when you understand systems.
didn’t start in marketing.
I started in law — trained to think structurally and see consequences three moves ahead.
That lens never left.
It evolved into digital strategy — leading campaigns, rebuilding measurement, and designing visibility systems that hold.
Here’s what most companies miss:
Marketing isn’t a content problem.
It’s a durability problem.
If your demand depends entirely on platforms, you don’t own it.
I build authority-driven discoverability across search, data, and long-term strategy — with sustainability in mind.
Because burnout isn’t a badge of honor.
And growth shouldn’t cost your nervous system.
This is the work.
Trusted By Industry Leaders
The Buzz Brief
Notes on authority, discoverability, and building marketing that lasts.
Straightforward insights on visibility, website performance, and sustainable growth.
